In a world overflowing with digital ads, it’s easy to forget the power of something simple, tactile, and surprisingly effective—a flyer in your letterbox. While marketers chase clicks, savvy brands are rediscovering the impact of print—and with good reason.
Recent studies, marketing trends, and even big tech behaviour all point to the same truth: print marketing isn’t dead—it’s evolving.
Why Flyers and Brochures Leave a Lasting Impression
A remarkable 87% of people remember receiving promotional flyers (Why? Because print connects in a way digital can’t. It’s physical. It lingers. And it gets noticed. (Oppizi, 2024). (13 Stats That Show the Effectiveness of Flyer Marketing)
What makes print memorable?
- TANGIBILITY: You can touch it, hold it, pin it to the fridge
- TRUST: People trust printed material more than digital ads.
- REVISITS: Unlike a digital ad that disappears in seconds, a flyer or brochure can be revisited multiple times
The Psychology Behind Letterbox Marketing
Letterbox distribution taps into routine. Checking the mail is a daily habit. And when your flyer arrives during that moment of attention, it holds space that’s free of digital distractions.
According to a study by Australia Post and Roy Morgan (Mail’s Role in the Digital Age):
- 81% of Australians read their mail the same day it’s delivered.
- 65% recall the brand after receiving a printed advertisement.
- Many consumers keep catalogues and brochures for more than 1 week.
Catalogues and Brochures Still Influence Buying Behaviour
Australia Post’s Mail Multiplier Study showed that:
- 63% of consumers visited a store after receiving a printed catalogue.
- 84% of Australians purchased a product as a direct result of catalogue advertising (Australia Post,).
Brochures are especially effective for:
Retail and fashion campaigns, Real estate marketing, Local business promotions, Tradies, plumbers, electricians, roofers, gardeners, painter, Child care, fun activities, Community event awareness, Council newsletters, shopping centre promotions, for everything that needs advertising, flyer in the letterbox is the answer
Even Google Uses the Letterbox
It may come as a surprise, but Google regularly uses direct mail to promote its Google Ads services. They’ve mailed out:
- Promo postcards offering free ad credits
- Branded notebooks
- Even DIY holographic lens kits
As marketing strategist Chris Barr notes in his LinkedIn article, this is proof that even digital giants value print’s cut-through power.
Pairing Print with Digital = Better Results
You don’t have to choose between print and digital. The best campaigns do both. Here’s how:
- Add QR codes that link to your landing page.
- Include coupon codes to track offline-to-online conversions.
- Use custom URLs to measure response by campaign or region.
- Invite users to follow or tag you on social media for giveaways.
This hybrid approach improves visibility and makes tracking easier—helping you prove ROI and scale smart.
Tips to Maximise Impact of Your Flyer or Brochure Campaign
- Design for clarity – Don’t overload with information.
- Target smartly – Use postcode and demographic targeting for letterbox drops.
- Use strong visuals – First impressions matter.
- Personalize locally – Mention suburbs, seasons, or community ties to build trust.
At Advertising Printing, we specialize in targeted flyer distribution that gets your brand directly into the hands of local customers.
Final Word: The Medium Still Matters
In 2025, where everything competes for a second of screen time, the physical presence of a flyer or brochure can feel refreshing—and more importantly, effective.
If you’re aiming for visibility, memorability, and real-world results, print deserves a spot in your marketing toolkit.
Boost Your Next Campaign With Advertising Printing Australia
We’re not just another print company. We’re Australia’s trusted partner for flyer printing, brochure printing, and letterbox distribution.
Done right, letterbox marketing gets results—and we’ve been doing it right for years.
- GPS Tracking: Every distributor is GPS-tracked. We pioneered this in 2009 to ensure accountability, transparency, and performance.
- Motivated Team: We pay the highest wages in the industry, attracting committed distributors who take pride in their work.
- Proof of Delivery: You’ll receive a detailed GPS report showing exactly where and when your flyers were delivered. View a sample report ›
We don’t just drop flyers—we make sure your message reaches real people, reliably.
We turn your flyer into UN-JUNK MAIL—when it’s done properly.
Ready to Deliver Real Results?
Whether you need 1000 DL flyers or NSW wide letterbox drop, APA is here to help. Contact us today call 1300 937 760 or email us sales@advertisingprinting.com.au for a free quote.
